Do Less Marketing

Referrals, Relatability, and the Work That Speaks for Itself — with Dr. Rachel Huston

When you’re building a business from the ground up, it’s easy to feel like you have to be everywhere, doing everything.
In this episode, Dr. Rachel Huston shares what helped her early growth, how she built momentum, and why she moved away from chasing “shoulds” in her marketing. 
We talk about how she uses Instagram to teach and connect. She also shares the value of knowing your ideal client and how she involves her team in shaping the experience.
Dr. Huston reflects on what’s made it easier to grow without feeling like she’s selling — and how her definition of success has changed over time. 
If you’re feeling distracted by all the different marketing options, Dr. Huston is proof that doing great work (and knowing who it’s for) can still go a long way.
The Body Lab Website: https://thebodylablnk.com/ The Body Lab Instagram: https://www.instagram.com/thebodylab_lincoln/  
Brittany’s Website: https://downeystrategy.com/  Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/ 

Building Community, Navigating Change, & Sticking to Your Essentials — With Rob Marsh

What happens when a top marketing channel suddenly stops working?
Rob Marsh is a copywriter and co-founder of The Copywriter Club. He has built multiple businesses by staying grounded in what works — while staying flexible as platforms and contexts evolve.
In this episode, he shares how he and his co-founder grew a community from zero to 5,000 in just a few months, and the one thing he’s seen drive success across business types (and it’s not a tactic).
We also discuss how he thinks about growth and how to stay focused when you're surrounded by smart ideas.
This one’s for anyone trying to stay steady and adaptable while the marketing world keeps moving.
The Copywriter Club Website: https://thecopywriterclub.com/ The Copywriter Club Instagram: https://www.instagram.com/thecopywriterclub/  The Copywriter Club X: https://x.com/copywriterclub 
Brittany’s Website: https://downeystrategy.com/  Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/  

The Power of Place, Heart, and Showing Up Over Time — with Michael Forsberg

What does it mean to build a business around work you believe in?
In this episode, conservation photographer Michael Forsberg shares how he’s built a reputation through years of consistent, hands-on work — rooted in place, purpose, and relationships. 
He talks about growing trust without a big marketing push and learning about business from unexpected places.
We explore what it means to live and work in community. Plus, Mike opens up about why sharing your heart draws people in, and how creative work can be both a livelihood and a way of life. 
If you’re craving a slower, more intentional approach to business, you’ll love this grounded conversation on showing up and doing meaningful work.
Michael’s Website: https://www.michaelforsberg.com/ Michael’s Instagram: https://www.instagram.com/mforsbergphoto/  Platte Basin Timelapse Website: https://plattebasintimelapse.com/  
Brittany’s Website: https://downeystrategy.com/  Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/  

Using Your Strengths to Grow an Aligned Business — with Sarah Collins

What if your business could grow without a massive strategy or huge following?
Sarah Collins is a Gallup-certified strengths coach who’s built a thriving business by focusing on relationships and working with her strengths (not against them).
In this conversation, she shares how one surprisingly simple word continues to guide her most important decisions. 
We talk about letting go of “shoulds,” doing work that actually energizes you, and making space for business to evolve over time.
Sarah offers a refreshingly honest take on productivity, showing how you can still get things done by leaning into what works for you.
This one’s a grounded, refreshing reminder that meaningful growth doesn’t have to look like the status quo.
Sarah’s Website: https://www.wearecollinsco.com/  Sarah’s Instagram: https://www.instagram.com/sarahcoachcollins/  Sarah’s LinkedIn: https://www.linkedin.com/in/sarahcoachcollins/  
Brittany's Website: https://downeystrategy.com/  Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/  

From Swiping Right to Scaling Right: An Unconventional Path to a Thriving Business — with Michael Johnson

My guest today, Michael Johnson, is a lawyer who built a thriving, remote-first practice by leaning into an overlooked niche. 
In this episode, he shares how a personal need sparked a business idea, why going all-in on education changed everything, and what it took to grow a law firm that works with his family life.
We talk Instagram reels, early missteps, niche marketing, and the mindset shifts that helped him stop doing everything—and start scaling with intention.
If you’re building a service-based business and want more alignment, more clarity, and a little more fun along the way, this one’s for you.
Michael’s Instagram: https://www.instagram.com/physiciancontracts/ Michael’s Website: https://www.michaeljohnsonlegal.com/   
Downey Strategy: https://downeystrategy.com/ Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/ 

Trailer: Do Less Marketing

Do Less Marketing is about doing less, but better. In each episode, we explore how small business owners, nonprofit leaders, and marketers find the clarity, the courage, and the strategy to focus on what actually works — for their goals, for their teams, and for their lives.