How One Small Team Uses AI to Market Smarter, Not Harder — with Ruth Favela

What if AI could help you move faster and make better decisions, without adding more noise?

Ruth Favela is the AI Marketing Manager at Tomorrow.io, where she helps a four-person marketing team support a global tech company.

In this episode, Ruth shares how her team uses AI to speed up content workflows, cut marketing costs, and focus their energy where it actually moves the needle.

We talk about how Ruth decides which tools to use. She shares what it actually looks like to scale content with a small team. And we dig into why AI is most powerful when it helps you solve real problems, not just spin your wheels chasing the newest tools out of FOMO.

If you’ve been feeling stuck between too many options and too little time, Ruth’s approach offers a refreshingly practical look at how AI can help you focus on what works.

Ruth’s LinkedIn: https://www.linkedin.com/in/ruth-favela/ 

Brittany’s Website: https://downeystrategy.com/ 
Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/